that’s not my size
There are lots of fashion labels and companies that have savvy fashion marketing and do it well. Domino Dollhouse, an independent American plus size brand is one such company I can think of. Autograph, an Australian brand, does a relatively decent job too.
Then, there are the companies that make you think, at best, that there is no one behind their social marketing at all, and at worst, the person behind their social marketing has absolutely no idea how it works and is unrepentant when they stuff up.
I mentioned City Chic a few posts back. Sadly, I have yet another Australian brand to add to the list. I’m especially annoyed about this brand because I like so much of their current stock, but I can’t, in good conscience, support a brand that has stuffed up this badly and doesn’t even have the decency to apologise. Instead, they just delete the post they made and keep deleting negative comments on their Facebook page.
I’m talking about My Size.
I’ve had a good relationship with My Size on my fashion blog. I’ve reviewed clothing from there before. The marketing rep I talked to was lovely. But whoever is in charge of their Facebook media needs a serious schooling before I will recommend their clothing again.
Here’s what they did. They posted up a some ecard (ugh) saying on their Facebook page that said this:
Dear Girls: Dressing immodestly is like rolling around in manure. Yes, you’ll get attention, but only from pigs. Sincerely, Real Men.
They then went on to say:
Styles come and go, but class stays forever! When you’re putting your outfit together make sure you feel comfortable, not too much is on show and that everything fits well.
Seriously, do they share the same marketing team as City Chic? What the fuck.
Kath, over at Fat Heffalump did a great, point-by-point break down of the issues wrong with this. It’s much more concise than what I would write, not to mention more calm. I’ll try and breathe through my red-eyed rage at this to discuss what is wrong with making this type of statement.
Calling women, girls? No. I won’t be infantilised.
Dressing immodestly and comparing men to pigs? Well, what exactly is “immodest”? Who gets to choose that? What is a “real man”? What about women who aren’t interested in men at all? Can they dress immodestly without these rules being forced on them?
The notion of “class” is, in itself, classist. What is class? Do those with more money get to decide what it is?
“Not too much is on show and everything fits well” – OK, but there are a lot of women who like to show off their bodies. What is wrong with that? A body is just a body.
Plus size women have been told time and time again that they must cover themselves up. Plus size women with larger breasts have been railed at for being indecent when they’re just wearing t-shirts for god’s sake. What exactly are they supposed to wear, then, to not “offend” the public’s eyes? And, oh, of course, not to unduly tempt those wayward man pigs because they’re just animals after all and can’t control themselves. Better get to rolling in the muck then.