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Tuesday 14 June 2016
Featured

how women became the surprising pioneers of modern advertising

Danika Kimball
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Advertising is an industry that is all too easy to dismiss as anti-woman. For decades now, the industry has grown while presenting women as objects to be consumed, all the while limiting opportunities for women who seek careers in the field. The television series Mad Men reinforced the unfortunate status of women in advertising, from…
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Saturday 30 May 2015
Featured Opinion

female-friendly fosters: beer, women and a misleading headline

Sidney Shaw
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Alan Clark, owner of SABMiller – a company responsible for Grolsch and Peroni, bought Australian beer brand, Fosters in 2011. Clark would rather women be consumers of the product nowadays than co-star scantily clad in television commercials and has blamed the common advertisements that frequented television sets throughout the 1980s for their lack of women…
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Tuesday 21 April 2015
Featured Opinion

super bowl reflection: consumerism or sexism?

S. Makai Andrews
One comment

As a daughter that was raised on yearly Super Bowl parties, complete with pounds of guacamole and endless mounds of wings, available in every heat level desirable, it’s no surprise that I was a little disappointed when I wasn’t at home to partake in the action this year. Many weeks have past since that weekend…
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Saturday 12 April 2014
Featured

beauty in a patch: what’s wrong with the new dove ad

Emilie Bertsch
One comment

Well, well, well, it looks like Snickers has some competition. It seems that another “empowering” advertisement, this time from the cosmetics brand Dove, has missed its mark and voyaged way off centre with its new video: Dove Patches. The new marketing campaign sees five physically and emotionally insecure women wear the ‘revolutionary’ RB-X Beauty Patch,…
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Thursday 10 April 2014
News

in brief: veet’s new advertisement implies that having body hair literally makes you a man

April Glover
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Veet’s newest ad campaign has caused a stir in a commercial that seems to imply that women will basically turn into men if they don’t wax their legs and rid themselves of body hair. Each of the commercials show a woman who has transformed into a hairy man, even though her legs were only deemed…
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Monday 7 April 2014
Feminism

chocolate feminism: new snickers ad faces unwanted criticisms

Chloe King
2 comments

Popular chocolate brand, Snickers, has recently received a great deal of criticism over its latest ‘You’re not you when you’re hungry’ ad – both from feminists and rival chocolate companies alike. The one minute, 11 second video depicts a group of construction workers shouting surprisingly encouraging feminist and anti-sexist phrases to passing women below. A…
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Wednesday 2 April 2014
News

in brief: US fast food chain to bring its objectification to australia

April Glover
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American fast-food chain Carls Jr, obscenely nick-named ‘Slutburgers’, has made plans to bring the stores to Australia, and with it a raunchy reputation of using sexual objectification and soft-porn to sell it’s less than nutritious products. Carls Jr is responsible for initiating a new culture of advertisements, using almost pornographic commercials in attempts to appeal to a…
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Wednesday 26 February 2014
News

in brief: new covergirl campaign might be cute, but it’s nothing new

Matilda Mornane
2 comments

CoverGirl’s latest ad campaign, #GirlsCan, is basically everything you would want, as a cosmetics brand, in order to capture the attention of your target audience. They’ve got empowering music, the colour pink, and strong statements from a few of the most famous female faces in the world, including Ellen DeGeneres, Queen Latifah, Katy Perry, P!NK…
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Wednesday 22 January 2014
Featured Opinion

sexism gets a rebrand: when did female objectification become progressive?

Mel Di Giacomo
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For those who missed it, obscure Bondi burger restaurant “Goodtime Burger” skyrocketed to infamy last month after publishing an ad featuring a woman’s outer labia as the meat in a hamburger bun. The caption read: ‘The freshest fun between the buns’, and sparked outrage from the public, with voices criticising the ad as “sexist,” “unappetising,”…
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Friday 13 December 2013
News

in brief: special K fights ‘fat talk’

Amy Nicholls-Diver
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Special K has launched a campaign to fight so-called ‘fat talk’ – comments from women harshly critiquing their own bodies. In a new advertisement titled ‘Shhhhut Down Fat Talk,’ the cereal brand filled a clothing store with placards quoting negative tweets and other online commentary. The ad shows women entering the store, reading the signs,…
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Wednesday 4 December 2013
News

in brief: sex sells…coffins

Kezia Lubanszky
One comment

A Polish coffin company has taken the objectification of women in advertising to a new level by producing a calendar of nudes. And coffins… Lindner’s 2014 calendar is the fifth in its annual collection, featuring scantily clad women, draping themselves over luxury coffins. The family owned business claims that the calendar shows off the ‘the beauty of…
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Wednesday 27 November 2013
News Opinion

in brief: is this new renault ad sexist? you bet!

Bridget Conway
One comment

Just when you thought it couldn’t get any worse for sexism, here comes Renault rolling in with their new ad for Koleos which features the tagline: ‘Beautiful meets Capable.’ The video has everyone asking; is there sexism at play here? Hell yes there is. The ad is a short snippet into the life of a…
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Monday 2 September 2013
Featured Opinion

gok wan is all about your “assets”. are you offended?

Ruby Grant
5 comments

Department store Target is copping it for its new advertising campaign featuring the fabulous British-Chinese TV fashion guru, Gok Wan. The particular advertisement causing such criticism is a bra ad in which Wan states that if you have a bra professionally fitted (at Target), ‘your bangers will never feel more loved.’ (Bri-ish accent for effect)….
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Saturday 13 July 2013
Featured Opinion

surfing and sexploitation: why roxy’s latest advertisement made me mad

Frances Chapman
3 comments

I have to admit that sometimes the relentless one-dimensional portrayals of women in advertising and the media wear me down. I start to reach the point where I almost feel like I’m past caring; like it needs to be a very special kind of offensive for me to drum up any outrage. It’s not that…
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