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Wednesday 13 May 2015
Column Opinion

feminist friendly: the power of femvertising

Katerina Bryant
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Apparently the age-old adage of ‘sex sells’ is no longer quite right. Nowadays, gender sells, with feminism increasingly being used as a marketing tool. The merging of feminism and advertising has been called “femvertising”. Women as a consumer group are a $14 trillion market globally, and this number is expected to rise in the future….
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