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Friday 8 May 2015
Fashion Feminism Opinion

spanx: how can shapewear be ‘feminist’?

Alison Maher
No comments

  Don’t get me started on Spanx. I hate that the models they use to advertise their shapewear don’t have any reason to be wearing the Spanx in the first place. By reason, I mean that they don’t have any of the bodily attributes that this product is designed to hide. I’ll quickly clarify that…
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Tuesday 7 May 2013
Culture Life Opinion TV

baby you can drive my car: gender in car advertising

Ruby Grant
One comment

As we saw at the end of Mad Men season five (Spoiler alert!), the luxury car industry was especially sexist in the ‘60s. However, when it comes to gender and cars, not much has changed. Technology plays a significant role in our everyday lives today, as does our gender. In fact, the two are often…
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Thursday 23 August 2012
Arts Books

literature & technology: book trailers

Raelke Grimmer
2 comments

Before you delve into my article, first watch this fantastic book trailer Australian author Max Barry created for his novel Machine Man at the end of last year: This is far and away the best book trailer I’ve ever seen, simply because it blatantly makes the point: what is the point of this? This is…
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Monday 20 August 2012
Fashion Opinion

that’s not my size

Sonya Krzywoszyja
7 comments

There are lots of fashion labels and companies that have savvy fashion marketing and do it well. Domino Dollhouse, an independent American plus size brand is one such company I can think of. Autograph, an Australian brand, does a relatively decent job too. Then, there are the companies that make you think, at best, that…
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Wednesday 11 July 2012
Featured Opinion

kellogg’s: body positive crusaders or clever marketers?

Sonya Krzywoszyja
No comments

Recently, I read this article, linked to me by the wonderful Jo, here at lip. It ties in what I was speaking about in my previous article – co-opting body positive speech and using my pet hate phrase, “real women.” I won’t rant any more about the phrase; I believe I covered it enough in…
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Saturday 7 April 2012
Opinion

I don’t want to shrug

Sonya Krzywoszyja
No comments

Bingo wings, tuckshop lady, truck drivers. Fat arms. I can remember the first time I was made aware that apparently fat chicks should cover up their arms. It was in the last year of primary school and the women who worked at the tuckshop had the unfortunate aforementioned nicknames, usually with ‘arms’ added on to…
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Sunday 1 April 2012
Featured Opinion

detention for you, jenny craig

Sonya Krzywoszyja
No comments

Australian comedian, Wendy Harmer has been approached (more than once) by diet giant Jenny Craig to star in their campaigns. This made her embarrassed and not a little offended. What made her feel even worse though, was the news that a Jenny Craig representative was invited (as part of a group of other invitees) to…
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Monday 23 January 2012
Opinion

marketing towards women

Sonya Krzywoszyja
One comment

The Beauty Myth by Naomi Wolf is the talk of lip at the moment! Despite it pretty much being required reading for Feminism 101, I only got around to reading The Beauty Myth this past weekend. There have been arguments that feminism and feminist theory is too deeply welled in academia, and that it can…
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Monday 3 September 2007
Uncategorised

Outrage and Olive branches

Bree Roberts
5 comments

Mens magazine, Zoo Weekly, is at it again. Now they’ve launched a competition to find Australia’s ‘sexiest feminist’. There’s so many things wrong with this I don’t know where to start… Search on for Australia’s ‘sexiest feminist’ By Alyssa Braithwaite September 03, 2007 THE men’s magazine which sparked outrage when it offered a $10,000 boob…
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Monday 23 April 2007
Uncategorised

Scandal marketing tactics

Michelle
One comment

Thanks Mark for filling us in on the Dolly “production error”. I find this sort of tactic, if it is indeed a marketing ploy, interesting as it provides insight into the way people choose their media. Perhaps this is why celebrity gossip magazines continue to be so popular. People love scandal. We had a small…
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Wednesday 7 March 2007
Uncategorised

the new Dove ad

Michelle
7 comments

Late last year I blogged about the competition run by Dove so that real women could make ads for Dove about real women. The winner, 22-year-old Lindsay Miller from California, in her ad sings into a pink hairbrush and dances in the shower. “Thinking about beauty and what it means to me … and to…
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Tuesday 23 January 2007
Uncategorised

marketers getting it wrong again

Michelle
One comment

GETTING WOMEN TO TAKE THE plunge and buy a new car might seem like a daunting task. How does an automotive brand stand out compared to others? How can a testosterone-laden industry show its softer, feminine side? Offer the ladies a set of stylish accessories to decorate themselves and their cars, that’s how. Read the…
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