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Friday 13 December 2013

in brief: special K fights ‘fat talk’

Amy Nicholls-Diver
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Special K has launched a campaign to fight so-called ‘fat talk’ – comments from women harshly critiquing their own bodies. In a new advertisement titled ‘Shhhhut Down Fat Talk,’ the cereal brand filled a clothing store with placards quoting negative tweets and other online commentary. The ad shows women entering the store, reading the signs,…
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Wednesday 11 July 2012
Featured Opinion

kellogg’s: body positive crusaders or clever marketers?

Sonya Krzywoszyja
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Recently, I read this article, linked to me by the wonderful Jo, here at lip. It ties in what I was speaking about in my previous article – co-opting body positive speech and using my pet hate phrase, “real women.” I won’t rant any more about the phrase; I believe I covered it enough in…
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