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Tuesday 21 May 2013
Culture

viva wants you to help your mum with the housework

Lou Heinrich
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‘Ajax Spray n’ Wipe made everything alright.’ ‘I wash all my curtains in Stergene. I’m very fussy about the way they’re cleaned.’ One quote comes from an advertisement in a 1956 Woman and Home magazine. The other is from a 2010 television ad. In both, women give testimonials about cleaning products. We’re used to seeing…
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