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Tuesday 23 January 2007
Uncategorised

marketers getting it wrong again

Michelle
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GETTING WOMEN TO TAKE THE plunge and buy a new car might seem like a daunting task. How does an automotive brand stand out compared to others? How can a testosterone-laden industry show its softer, feminine side? Offer the ladies a set of stylish accessories to decorate themselves and their cars, that’s how. Read the…
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