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Friday 16 December 2011
Culture Featured

h&m’s computer-generated models: what kind of message does this send?

Kaylia Payne
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The bodies of most of the models H&M features on its website are computer-generated and “completely virtual,” the company has admitted. H&M designs a body that can better display clothes made for humans than humans can, then “dresses” it by drawing on its clothes, and digitally pastes on the heads of real women in post-production. …
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