Sunblock – the Simple Solution

Louise James
Strategic Marketing Development Manager
The Cancer Council Australia

Dear Ms James,

I am a concerned woman who has an idea on how to make young women aware of issues relating to skin cancer. Now that I am in my thirties, I’ve suddenly recognised how cosmetic companies use the fear of ageing to promote their products. In particular, I am now the target of skin care that promises to “stop the seven signs of ageing” because “I’m worth it.”

I have always been complimented on my skin; people frequently tell me how young I look. I have a simple beauty secret – I wear sunblock everyday. I also wear a hat when I’m in the sun and have never taken part in tanning.

I’m relating this information to you because I believe the Cancer Council could help with promoting a realistic approach to skin care, one that doesn’t use fear or costs a fortune. I would love to watch a television commercial that begins as a usual anti-ageing advert and ends with the real-life actor stating, “sunblock – the simple solution”.

I hope the Cancer Council will consider this idea as part of your marketing program. As a woman who advocates for positive representations of women, I would be happy to help in any possible way.

Sincerely,

Erin Dolan
www.donotbequiet.com