young women of the year

The Pantene Young Women of the Year Awards are now open for nominations. These are an initiative of Yen mag. It’s all such a touchy-feely idea to honour inspiring young women, but get a load of the website: http://www.pywya.net. The logo is driving me crazy. It says to me these awards aren’t for the hard-working young geeks who really want to change the world but for beautiful girls who can market their new businesses with their sex appeal. To combine the idea of celebrating young women with that particular image is so…not helpful. And all the ads.

Am I too overboard these days?