in brief: PETA markets vegan lifestyle for women “too fat” for the morning after pill
PETA has once again conducted a misguided (and, frankly, rather disgusting) attempt at marketing a vegan diet.
The animal rights group has taken recent news that a certain brand of the morning after pill doesn’t work for larger women, and used it alongside a new campaign promoting the vegan lifestyle that they firmly stand by.
In a press release entitled “PETA Launches ‘Plan B’ Lifeline for Overweight Women: ‘Plan V’ for ‘Vegan’”, PETA promoted their ‘Plan V’ program alongside the organisation Population Connection, stating that it ‘would encourage women to lose weight (and regain access to Plan B as a family planning tool) by choosing healthy vegan meals.’
Basically, they are suggesting that larger women become vegans in order to lose weight and be able to use the Plan B contraceptive again. Not only is this marketing strategy offensive but, as Kate Dries on Jezebel has suggested, it’s also a little confused.
Dries points out that PETA is ‘essentially falling into the trap of confusing “this drug might not work for people over X weight” with “this drug doesn’t work on fat people”.’ She goes on to point out that there are a number of other birth control pills that have been discovered to be ineffective for women over certain weights, regardless of whether or not they are actually considered overweight for their body size.
The recent news about the contraceptive appears to have ‘prompted many media organizations to talk about how Plan B doesn’t work on fat people instead of the complexities of the recommendation’, a trap that PETA has obviously fallen into with their ‘Plan V’ campaign.
That being said, this isn’t the first time PETA has attempted to peddle their vegan lifestyle using current affairs, and we can be certain that it probably won’t be the last.