in brief: pubic hair a selling point for american apparel

Image: Huffington Post

American clothing retailer American Apparel has creating quite the stir with its latest in-store marketing strategy. The controversial campaign has the store’s window displays in New York City using mannequins with clearly noticeable pubic hair. Naturally the move has drawn much attention, and with it a mixed reaction.

According to an interview with the Huffington Post, a representative from American Apparel stated that the mannequins were meant to convey ‘the rawness and realness of sexuality’. In a society where women’s bodies are waxed, plucked, primped and airbrushed beyond recognition, such frankness is a refreshing new representation of the female form.

Whilst it certainly gets people talking, others may be questioning the motives of American Apparel; a store becoming renowned for pushing the envelope with its marketing strategies.  This is not the first time that the label has used pubic hair in a marketing campaign.

And then of course, who could forget the line’s infamous ‘period T shirt’ from last Autumn?

Is American Apparel trying to reshape the way the female body is shown in marketing? Or is this merely a publicity grab? You decide.

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